You will learn how to shoot commercial video in several formats: branded video, music video and TVC (TV commercial). To work on the real brief of the customer in conditions of tight timing, understanding the goals and objectives of video content, to develop the director’s trittent taking into account the creative resources and marketing constraints. Assemble and inspire the creative team, set tasks for actors, develop visual and stylistic solutions of the project, lead the project from the development of the idea to the defense in front of the customer.
1 Block
Directing skills
Short Form Dramaturgy
Short form filmmaking
Introduction to advertising communications
The practice of tritemaking
Visual arts
Practice of directing with an actor
Introduction to Editing
2 Block
The craft of directing (brand content)
Dramaturgy of the short form
Scriptwriting
The art of communication (branding)
Basics of branding
Storyboarding
History of music video
Specifics of shooting music video
Specifics of Music Video Editing
LEARNING OUTCOMES
- You will learn the skill of directing short form: work with actor, editing, dramaturgy
- Learn the skills of developing a director’s tritem and storyboard
- Learn to create projects based on clients’ briefs in different genres
- Learn to work within approved deadlines and resources
- You will be able to integrate the brand into the script
- Learn how to direct commercials and music videos